In preparation for its own retail unit in Germany, 15 Mercedes-Benz outlets in East Germany will be managed by Stern Auto; delivering optimal customer care, job security and profitability.
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Behind every successful global firm is the fusion of excellent design and well-fitting marketing strategies, according to the CEO of Han Sung Motor Co. , the largest Mercedes-Benz dealer in South Korea. “What almost all successful global companies have (in common) is that they have great design and great marketing,” said Dr. Ulf Ausprung during a lecture delivered Thursday to students studying marketing communication at Yonsei University. “The key message is that design creates great products, and with good marketing these products can be profitably sold,” said the CEO, who has spoken at a number of other educational institutions including Tsinghua University in Beijing. Ausprung noted that there are various factors to successful design, emphasising that a designer has to consider not only creating a beautiful design but the subsequent stages that follow, including manufacturing, branding, materials and costs.
Luxury car marketing has sought to tap into nearly every area of the human senses, but Han Sung Motor Co. is taking it to a new level by adding a fragrance to the company’s branding strategy. The largest official Mercedes-Benz dealer in South Korea released “Han Sung Motor Co. Interior Fragrance,” a signature perfume to be presented at Han Sung Motor Co. showrooms across the country. “The reason we have come up with the fragrance is because we wanted to form a stronger emotional relationship with the brand Han Sung and our customers,” said Han Sung Motor Co. CEO Dr. Ulf Ausprung at a seminar on 13 May 2015 to mark the launch of the fragrance.
In Taiwan Region for over 46 years, CMI has a legacy of expertise and love for every generation of Mercedes-Benz vehicles. To create a special event for classic car owners, CMI orchestrated a classic car rally for customers, starting and finishing at the CMI Kuandu showroom. After the rally, a party was held to celebrate the experience and award the day’s top three racers. The event was a fantastic way for classic car owners to spend the day, and served to introduce these classic cars to more people in Taiwan Region.
Due to geographical restrictions, it can be tough for SUV customers to test the mobility and functionality of Mercedes-Benz SUV vehicles. In response, CMI designed an off-road experience and sales event to accommodate 80 potential customers per day, for five days.
The program was designed for customers to experience an authentic SUV experience, including how the vehicles will react to harsh road conditions and obstacles. Professional off-road instructors were invited to work one-on-one with each customer and show them how to tackle different road conditions. They were then able to test drive a range of SUV models, including GLA-Class, GLK-Class, M-Class, GL-Class, G-Class and AMG SUV series.
CMI held a special dinner banquet to introduce the new Mercedes-Maybach S-Class, providing an extraordinary experience for prospective owners.
All valuable CMI customers owning top-level models or indicating an interest in the new Mercedes-Maybach S-Class were invited to join this five-star dining experience, which included a sumptuous dinner banquet and other extraordinary activities arranged by CMI in the Mandarin Oriental Taipei hotel.
F1 events have become increasingly popular in Taiwan Region across the past few years, and CMI is delivering on customers’ rising interest in the sport by hosting six F1 live events in Taiwan Region. Held at CMI showrooms or nearby hotels, each event attracted more than 200 enthusiastic guests who enjoyed an exclusive buffet and the chance to take the wheel with a PS4 racing game.
Han Sung Motor Co. , the largest Mercedes-Benz dealer in South Korea, is strengthening its social contribution this year by expanding its young artist development program, Dream Gream. The program, which offers a variety of art classes, a summer camp and mentoring, has nurtured 20 teenage students from financially challenged families as young artists every year since 2012. The company decided to double the number of sponsored students to 40 this year, motivated by impressive feedback from all stakeholders of the program, including former students, participating instructors and mentors. “The program is getting more dynamic and gaining more momentum,” Han Sung Motor Co. CEO Dr. Ulf Ausprung said at the launch event for Dream Gream’s fourth year, held in Seoul on 5 February 2015. Collaborating with a professional graffiti artist, students drew graffiti-style letters on the wall to depict the slogan of the 2015 Dream Gream project – “Life is art, and art is life.”
The Mercedes-Benz dealer Stern Auto in Leipzig is now a gold sponsor of the festive ‘Leipzig 2015’ event, drawing commendation from the financial mayor of Leipzig on the commitment of Stern Auto.
The Erfurt car dealership Russ & Janot, with branches in Weimar and Arnstadt, has a new owner – LSH Auto International. The final completion of the sales process is planned for the second quarter of 2015.