LSH Auto’s local operations in Korea are delivered via three trusted entities – Han Sung Motor Co., Han Sung Motors Ltd., and Star Motor Co. The three entities comprise 53 outlets across 12 major cities.
The Korea operation was launched in 1985 in Seoul, then widened its reach to key cities including Busan (1998), Daejeon (1999), Incheon (2000), Suwon (2004), Seongnam (2007), Ulsan (2011), Wonju (2012), Sooncheon (2015), Ansung (2016), Chooncheon (2018), and Yongin (2018). These dealerships were the first to introduce Mercedes-Benz in each of these cities.
The Korea entities own state-of-the-art facilities, such as the flagship Cheongdam location in Seoul, which is Mercedes-Benz’s first digital showroom in the world.