Due to geographical restrictions, it can be tough for SUV customers to test the mobility and functionality of Mercedes-Benz SUV vehicles. In response, CMI designed an off-road experience and sales event to accommodate 80 potential customers per day, for five days.

The program was designed for customers to experience an authentic SUV experience, including how the vehicles will react to harsh road conditions and obstacles. Professional off-road instructors were invited to work one-on-one with each customer and show them how to tackle different road conditions. They were then able to test drive a range of SUV models, including GLA-Class, GLK-Class, M-Class, GL-Class, G-Class and AMG SUV series.