articleId = 88269
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Han Sung Motor Co. expands youth art program

South Korea  |  2020-07-28
South Korea  |  2015-02-13
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Han Sung Motor Co. , the largest Mercedes-Benz dealer in South Korea, is strengthening its social contribution this year by expanding its young artist development program, Dream Gream. The program, which offers a variety of art classes, a summer camp and mentoring, has nurtured 20 teenage students from financially challenged families as young artists every year since 2012. The company decided to double the number of sponsored students to 40 this year, motivated by impressive feedback from all stakeholders of the program, including former students, participating instructors and mentors. “The program is getting more dynamic and gaining more momentum,” Han Sung Motor Co. CEO Dr. Ulf Ausprung said at the launch event for Dream Gream’s fourth year, held in Seoul on 5 February 2015. Collaborating with a professional graffiti artist, students drew graffiti-style letters on the wall to depict the slogan of the 2015 Dream Gream project – “Life is art, and art is life.”

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