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History

A STORY OF LONG-TERM GROWTH

LSH Auto International has a rich history and deep roots in numerous markets.

We launched our Mainland China’s first Mercedes-Benz dealership in Shanghai in 1993. We subsequently expanded into major cities such as Beijing (1994), Qingdao (1996), Xiamen (1997), and Xi’an (2003). Today, we cover more than 80 cities in Mainland China with a network of 167 outlets and 12 convenient service satellites.

In Taiwan Region, the first Capital Motors Inc. showroom opened in Taipei in 1969. Since then, we have gradually expanded our reach to Taichung (1975), Kaohsiung (1976), Tainan (1987), and Hualien (2010).

Our South Korea business launched in Seoul in 1987 and we later established dealerships in major cities such as Busan (1998), Daejeon (1999), Incheon (2000), Suwon (2004), Seongnam (2007), Ulsan (2011), Wonju (2012), Sooncheon (2015), Ansung (2016), Chooncheon (2018), and Yongin (2018).

Building on our sound foundation in these markets, LSH Auto International has also expanded into the wider Asia-Pacific region and Europe. We entered the Vietnam and Cambodia markets via organic expansion in 2005 and 2015, respectively. We also introduced LSH Auto to Germany (2015), Australia (2015), and the United Kingdom (2016) via the acquisition of trusted local brands in these markets.

START
1960s
1969
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Taiwan Region
  • The first Capital Motors Inc. showroom began operations in Taipei
1970s
1975
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Taiwan Region
  • Mercedes-Benz operations expanded to Taichung
1976
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Taiwan Region
  • Mercedes-Benz dealership operations expanded to Kaohsiung
1980s
1987
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South Korea
  • Mercedes-Benz dealership operations began in Seoul
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Taiwan Region
  • Mercedes-Benz dealership operations expanded to Tainan
1990s
1993
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Mainland China
  • Entered Mainland China as regional distributor and retailer of Mercedes-Benz with outlets in Shanghai, Tianjin and Dalian
1994
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Mainland China
  • Mercedes-Benz dealership operations expanded to Beijing
1996
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Mainland China
  • Mercedes-Benz dealership operations expanded to Qingdao
1998
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South Korea
  • Mercedes-Benz dealership operations expanded to Busan
1999
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Mainland China
  • Mainland China’s first-ever Mercedes-Benz Autohaus established in Shanghai
2000s
2000
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South Korea
  • Mercedes-Benz operations expanded to Incheon
2004 - 2005
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South Korea
  • Mercedes-Benz operations reached Suwon (2004)
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Group
  • Achieved 50% coverage of Mercedes-Benz market in Korea and Taiwan Region
2011
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Mainland China
  • LSH Auto China officially rated one of Mainland China’s top five automotive dealers
2012
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Mainland China
  • Opened our world-first Mercedes-AMG Centre in Beijing
  • Mercedes-Benz outlets in Mainland China exceeded 100
2013
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Group
  • Annual sales surpassed 100,000 for Mercedes-Benz new passenger vehicles
2015
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Cambodia
  • Entered Cambodia as the first-ever official importer and retailer of Mercedes-Benz
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Germany
  • Expanded into Germany via acquisitions in Erfurt, Arnstadt and Weimar, extending our footprint beyond Asia
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Australia
  • Acquired Mercedes-Benz outlets to enter Australia across Sydney and Brisbane
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Taiwan Region
  • Launched the first AMG Performance Centre in Taiwan Region
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Group
  • Incorporated LSH Auto International as a wholly-owned subsidiary of Lei Shing Hong Limited to further streamline and strengthen the Mercedes-Benz retail operations in all markets
2016
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UK
  • Expanded into the UK by acquiring Mercedes-Benz dealerships in Manchester and Birmingham
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Germany
  • Further growth of German business via acquisition of Mercedes-Benz dealerships in Leipzig, Dresden, Magdeburg, Rostock and Schwerin
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Group
  • Annual sales surpassed 200,000 Mercedes-Benz new passenger vehicles
2017
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Australia
  • Opened the world’s first fully-integrated stand-alone AMG Performance Centre in Sydney
  • Further expansion into Australia with Mercedes-Benz dealerships in Melbourne
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Group
  • Daimler AG became a 15% shareholder in LSH Auto International through an equity investment, elevating our cooperation to a new height
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South Korea
  • First digitalised showroom launched in Seoul, exclusively showcasing Mercedes-Benz S-Class, Mercedes-AMG and Mercedes-Maybach
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UK
  • The UK’s first dedicated Mercedes-AMG suite opened in Birmingham
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Group
  • Total new and used car sales exceeded 287,000 units
2018
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Mainland China
  • Lei Shing Hong Beijing Star Automobile’s Wangjing Showroom launched as Mainland China’s first “MAR2020 intelligent showroom”
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Mainland China
  • The 30th LSH Auto Hope School In Mainland China Inaugurated
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Mainland China
  • LSH Auto International launched Mainland China’s first standalone AMG Brand Centre in Beijing
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Germany
  • Stern Auto added four new outlets in Eastern Germany through Sternagel acquisitions
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South Korea
  • Han Sung Motor Co. opened two new locations – its 9th AMG Performance Centre and the Wonju Showroom
2019
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Mainland China
  • 2019 LSH Auto launched China’s first standalone used car centre in Dalian
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Mainland China
  • LSH Auto China opened the world’s second-largest AMG Brand Centre in Shanghai
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Australia
  • LSH Auto Australia opened the Southern Hemisphere’s largest Mercedes-Benz dealership at LSH Group’s Breakfast Creek Wharf luxury retail development in Brisbane
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United Kingdom
  • LSH Auto UK launched one of Europe’s largest Mercedes-Benz dealerships in Stockport
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United Kingdom
  • Mercedes-Benz of Erdington opened as LSH Auto UK’s largest Mercedes-Benz approved used car dealership
2020
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Mainland China
  • LSH Auto China opened four outlets in Shandong, Hebei and Henan
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Taiwan Region
  • Capital Motors Inc. opened showroom in Dunnan
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United Kingdom
  • LSH Auto UK‘s Mercedes-Benz of Manchester Central reopened as the Used Car Centre of Excellence
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Vietnam
  • Vietnam Star Automobile opened the first Mercedes-Benz showroom in Vietnam that was styled and built according to the marque’s latest design MAR2020 in Binh Duong
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