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History

A STORY OF LONG-TERM GROWTH

LSH Auto Holdings has a rich history and heritage in numerous markets, starting in Taiwan Region where the first Capital Motors, Inc. showroom was opened in Taipei in 1969.

Since then, we have gradually expanded our reach to Taichung (1975), Kaohsiung (1976), Tainan (1987), Taoyuan (1987), and Hualien (2010).

Our South Korea business was launched in Seoul in 1985, and we later established dealerships in major cities such as Busan (1998), Daejeon (1999), Incheon (2000), Suwon (2004), Seongnam (2007), Ulsan (2011), Wonju (2012), Sooncheon (2015), Ansung (2016), Chooncheon (2018), and Yongin (2018).

Building on our sound foundation in these markets, LSH Auto Holdings has also expanded into the wider Asia-Pacific region and Europe.

We entered the Vietnam and Cambodia markets via organic expansion in 2005 and 2015, respectively.

We also introduced LSH Auto to Germany (2015), Australia (2015), and the United Kingdom (2016) via the acquisition of trusted local brands in these markets.

START
1960s
1969
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Taiwan Region
  • The first Capital Motors Inc. showroom began operations in Taipei
1970s
1975
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Taiwan Region
  • Mercedes-Benz operations expanded to Taichung
1976
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Taiwan Region
  • Mercedes-Benz dealership operations expanded to Kaohsiung
1980s
1985
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South Korea
  • Mercedes-Benz dealership operations began in Seoul
1987
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Taiwan Region
  • Mercedes-Benz dealership operations expanded to Tainan
1990s
1998
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South Korea
  • Mercedes-Benz dealership operations expanded to Busan
2000s
2000
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South Korea
  • Mercedes-Benz operations expanded to Incheon
2004
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South Korea
  • Mercedes-Benz operations reached Suwon (2004)
2015
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Cambodia
  • Entered Cambodia as the first-ever official importer and retailer of Mercedes-Benz
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Germany
  • Expanded into Germany via acquisitions in Erfurt, Arnstadt and Weimar, extending our footprint beyond Asia
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Australia
  • Acquired Mercedes-Benz outlets to enter Australia across Sydney and Brisbane
2016
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UK
  • Expanded into the UK by acquiring Mercedes-Benz dealerships in Manchester and Birmingham
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Germany
  • Further growth of German business via acquisition of Mercedes-Benz dealerships in Leipzig, Dresden, Magdeburg, Rostock and Schwerin
2017
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Australia
  • Opened the world’s first fully-integrated stand-alone AMG Performance Centre in Sydney
  • Further expansion into Australia with Mercedes-Benz dealerships in Melbourne
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South Korea
  • First digitalised showroom launched in Seoul, exclusively showcasing Mercedes-Benz S-Class, Mercedes-AMG and Mercedes-Maybach
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UK
  • The UK’s first dedicated Mercedes-AMG suite opened in Birmingham
2018
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Germany
  • Added four new outlets in Eastern Germany through Sternagel acquisitions
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South Korea
  • Han Sung Motor Co. opened two new locations – its 9th AMG Performance Centre and the Wonju Showroom
2019
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Australia
  • LSH Auto Australia opened the Southern Hemisphere’s largest Mercedes-Benz dealership at LSH Group’s Breakfast Creek Wharf luxury retail development in Brisbane
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United Kingdom
  • LSH Auto UK launched one of Europe’s largest Mercedes-Benz dealerships in Stockport
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United Kingdom
  • Mercedes-Benz of Erdington opened as LSH Auto UK’s largest Mercedes-Benz approved used car dealership
2020
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South Korea
  • Reopening of the fully rebuilt Yongdap Service Center, the first Mercedes-Benz Service Center in S Korea
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Taiwan Region
  • Capital Motors Inc. opened showroom in Dun-Hua South Road, Taipei
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United Kingdom
  • LSH Auto UK‘s Mercedes-Benz of Manchester Central reopened as the Used Car Centre of Excellence
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Vietnam
  • Opened the first MAR2020 Mercedes-Benz showroom in Vietnam, located in Binh Duong, that was styled and built according to the marque’s latest design
2021
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South Korea
  • Korea's first Mercedes-AMG Brand Center, "AMG Seoul" was officially opened
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Taiwan Region
  • Neihu flagship began operations as one of the largest Mercedes-Benz facilities in Taiwan Region
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Australia
  • LSH Auto Australia rolls out exclusive Pre-Owned Vehicle program with opening of dedicated showroom and display
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