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Han Sung Motor Co. has driven an initiative in customer marketing for high-end cars buyers by hosting its first motor show at the “Sevit” floating island on the Han River from 17 to 18 July 2015. “Celebrating our 30th anniversary, we wanted to conduct a spectacular event with many fun elements that will positively imprint the Han Sung Motor Co. brand on our prospective customers,” Han Sung Motor Co.  CEO Dr. Ulf Ausprung said. To capture the interest of visitors, Han Sung Motor Co.  displayed 18 different Mercedes-Benz models inside and outside the venue, including Mercedes-Benz S 63 AMG, the CLA-Class and G 63 AMG. For those who long to drive a Mercedes-Benz car, the company ran the trial ride program during the event with Mercedes-Maybach S 500, the S-Class, the E-Class, the C-Class, A 45 AMG 4 MATIC and the new generation B-Class. The company also added different types of fun events, including a magic show, a dance music party and a car auction.

Behind every successful global firm is the fusion of excellent design and well-fitting marketing strategies, according to the CEO of Han Sung Motor Co. , the largest Mercedes-Benz dealer in South Korea. “What almost all successful global companies have (in common) is that they have great design and great marketing,” said Dr. Ulf Ausprung during a lecture delivered Thursday to students studying marketing communication at Yonsei University. “The key message is that design creates great products, and with good marketing these products can be profitably sold,” said the CEO, who has spoken at a number of other educational institutions including Tsinghua University in Beijing. Ausprung noted that there are various factors to successful design, emphasising that a designer has to consider not only creating a beautiful design but the subsequent stages that follow, including manufacturing, branding, materials and costs.

Luxury car marketing has sought to tap into nearly every area of the human senses, but Han Sung Motor Co. is taking it to a new level by adding a fragrance to the company’s branding strategy. The largest official Mercedes-Benz dealer in South Korea released “Han Sung Motor Co. Interior Fragrance,” a signature perfume to be presented at Han Sung Motor Co. showrooms across the country. “The reason we have come up with the fragrance is because we wanted to form a stronger emotional relationship with the brand Han Sung and our customers,” said Han Sung Motor Co. CEO Dr. Ulf Ausprung at a seminar on 13 May 2015 to mark the launch of the fragrance.

Han Sung Motor Co. , the largest Mercedes-Benz dealer in South Korea, is strengthening its social contribution this year by expanding its young artist development program, Dream Gream. The program, which offers a variety of art classes, a summer camp and mentoring, has nurtured 20 teenage students from financially challenged families as young artists every year since 2012. The company decided to double the number of sponsored students to 40 this year, motivated by impressive feedback from all stakeholders of the program, including former students, participating instructors and mentors. “The program is getting more dynamic and gaining more momentum,” Han Sung Motor Co. CEO Dr. Ulf Ausprung said at the launch event for Dream Gream’s fourth year, held in Seoul on 5 February 2015. Collaborating with a professional graffiti artist, students drew graffiti-style letters on the wall to depict the slogan of the 2015 Dream Gream project – “Life is art, and art is life.”