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CMI goes off-road for exclusive SUV test event

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Post date May 5, 2015
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Due to geographical restrictions, it can be tough for SUV customers to test the mobility and functionality of Mercedes-Benz SUV vehicles. In response, CMI designed an off-road experience and sales event to accommodate 80 potential customers per day, for five days.

The program was designed for customers to experience an authentic SUV experience, including how the vehicles will react to harsh road conditions and obstacles. Professional off-road instructors were invited to work one-on-one with each customer and show them how to tackle different road conditions. They were then able to test drive a range of SUV models, including GLA-Class, GLK-Class, M-Class, GL-Class, G-Class and AMG SUV series.

CMI hosts Maybach launch and dinner banquet

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Post date April 20, 2015
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CMI held a special dinner banquet to introduce the new Mercedes-Maybach S-Class, providing an extraordinary experience for prospective owners.

All valuable CMI customers owning top-level models or indicating an interest in the new Mercedes-Maybach S-Class were invited to join this five-star dining experience, which included a sumptuous dinner banquet and other extraordinary activities arranged by CMI in the Mandarin Oriental Taipei hotel.

F1 live viewing events with CMI

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Post date March 29, 2015
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F1 events have become increasingly popular in Taiwan Region across the past few years, and CMI is delivering on customers’ rising interest in the sport by hosting six F1 live events in Taiwan Region. Held at CMI showrooms or nearby hotels, each event attracted more than 200 enthusiastic guests who enjoyed an exclusive buffet and the chance to take the wheel with a PS4 racing game.

Han Sung Motor Co. expands youth art program

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Post date February 13, 2015
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Han Sung Motor Co. , the largest Mercedes-Benz dealer in South Korea, is strengthening its social contribution this year by expanding its young artist development program, Dream Gream. The program, which offers a variety of art classes, a summer camp and mentoring, has nurtured 20 teenage students from financially challenged families as young artists every year since 2012. The company decided to double the number of sponsored students to 40 this year, motivated by impressive feedback from all stakeholders of the program, including former students, participating instructors and mentors. “The program is getting more dynamic and gaining more momentum,” Han Sung Motor Co. CEO Dr. Ulf Ausprung said at the launch event for Dream Gream’s fourth year, held in Seoul on 5 February 2015. Collaborating with a professional graffiti artist, students drew graffiti-style letters on the wall to depict the slogan of the 2015 Dream Gream project – “Life is art, and art is life.”

Mercedes-Benz supports ‘Leipzig 2015’ as a gold sponsor

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Post date January 22, 2015
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Mercedes-Benz Stern Auto Center Leipzig Richard-Lehmann-Straße 120, 04277 Leipzig Foto: Martin Klindtworth - Zentralfotograf.de

The Mercedes-Benz dealer Stern Auto in Leipzig is now a gold sponsor of the festive ‘Leipzig 2015’ event, drawing commendation from the financial mayor of Leipzig on the commitment of Stern Auto.

‘Long-term investment’ as Russ & Janot becomes part of LSH Auto International

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Post date December 19, 2014
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The Erfurt car dealership Russ & Janot, with branches in Weimar and Arnstadt, has a new owner – LSH Auto International. The final completion of the sales process is planned for the second quarter of 2015.

A day of action for secondary school leavers

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Post date July 2, 2014
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With 60,000 students finishing school every year without a graduate certificate, Stern Auto in Leipzig orchestrated a day of action as part of the ‘children learn future’ project. Branch Manager Alexander Tomescheit emphasised: “Even lower secondary school leavers must be given the chance to enter the market to look at working life.”