CMI recently hosted an AMG Party at its brand new Performance Centre in Taipei, allowing customers to experience the new facility and see the full range of AMG vehicles. The party included interactive activities and invited renowned singer Eve Ai to perform her popular songs for the crowd.
With more and more women taking the wheel of Mercedes-Benz vehicles, CMI hosted a cooking event specially designed for our female customers. Held at the Sherwood Hotel in Taipei, the event started with the master chef teaching guests how to make three easy dishes. This was followed by a Q&A with the master chef, in which he shared a secret recipe with guests.
After the cooking class, all guests were invited to join a wine pairing fine dining experience, created by the master chef and opening up even more opportunities to relax and meet new friends.
The 2015 CMI Trophy event kicked off today by hosting almost 200 guests at Nan Yi Golf Country Club in Tainan. To encourage participants, CMI prepared various prizes for winners such as a Piaget watch, Mercedes-Benz A250, Singapore Air Business class round-trip ticket and NTD 100,000 from the CMI group. The KaoPing branch won the best group prize for the second year in a row, with all team players leaping with joy during the announcement. As in the past, CMI aims to increase CMI brand loyalty and strengthen relationships through this event.
To show customer appreciation, CMI participated in an island-wide auto show in Taipei, Taichung and Kaohsiung, hosted by Economic Daily News. The CMI exhibition section was designed to resemble the elements of a speedway, creating a high-quality experience for customers. It not only displayed Mercedes-AMG GT S, Mercedes-AMG C 63 and other classic Mercedes-Benz series, but also the new smart fortwo hatchback.
In Taiwan Region for over 46 years, CMI has a legacy of expertise and love for every generation of Mercedes-Benz vehicles. To create a special event for classic car owners, CMI orchestrated a classic car rally for customers, starting and finishing at the CMI Kuandu showroom. After the rally, a party was held to celebrate the experience and award the day’s top three racers. The event was a fantastic way for classic car owners to spend the day, and served to introduce these classic cars to more people in Taiwan Region.
Due to geographical restrictions, it can be tough for SUV customers to test the mobility and functionality of Mercedes-Benz SUV vehicles. In response, CMI designed an off-road experience and sales event to accommodate 80 potential customers per day, for five days.
The program was designed for customers to experience an authentic SUV experience, including how the vehicles will react to harsh road conditions and obstacles. Professional off-road instructors were invited to work one-on-one with each customer and show them how to tackle different road conditions. They were then able to test drive a range of SUV models, including GLA-Class, GLK-Class, M-Class, GL-Class, G-Class and AMG SUV series.
CMI held a special dinner banquet to introduce the new Mercedes-Maybach S-Class, providing an extraordinary experience for prospective owners.
All valuable CMI customers owning top-level models or indicating an interest in the new Mercedes-Maybach S-Class were invited to join this five-star dining experience, which included a sumptuous dinner banquet and other extraordinary activities arranged by CMI in the Mandarin Oriental Taipei hotel.
F1 events have become increasingly popular in Taiwan Region across the past few years, and CMI is delivering on customers’ rising interest in the sport by hosting six F1 live events in Taiwan Region. Held at CMI showrooms or nearby hotels, each event attracted more than 200 enthusiastic guests who enjoyed an exclusive buffet and the chance to take the wheel with a PS4 racing game.
