Location: Taiwan Region

LSH Auto’s entry into the premium automobile retail business began in Taiwan in 1969 as Capital Motors Inc. (CMI).

Here are six random things to know about CMI.:

1. CMI is the largest dealer of Mercedes-Benz Taiwan and has been so for over 50 years.
2. It operates a total of 15 sales and 12 aftersales service locations throughout Taiwan – offering the full Mercedes-Benz experience in major cities such as Taipei, Taichung, Kaohsiung, Tainan, Taoyuan, and Hualien.
3. With its HQ in Beitou District, Taipei, the company has a total staff count of close to 1000.
4. The company has been consistently recognised with numerous Mercedes-Benz Taiwan Best Dealer Awards and TechMasters Awards over the years since 2012.
5. The software and hardware facilities at all CMI outlets conform to the latest Mercedes-Benz Dealership Design and CI standards, ensuring a high standard of quality services and consistency throughout Taiwan.
6. CMI has a strong record of corporate social responsibility, engaging with local communities and enabling staff members to volunteer for charitable causes. Programs have included working with children who have Down syndrome, assisting low-income senior patients with rare diseases, and donating to the Children’s Hearing Foundation to assist hearing-impaired kids from families in need.

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The much-anticipated new Mercedes-Benz E-Class was officially launched last month in Taiwan by Capital Motors Inc.

In a spectacular event that not only celebrated its illustrious history but also its latest innovations and technology, the E-Class was unveiled to guests and the media amidst much applause and awe.

The event was a sensory feast and a fitting introduction to the latest generation of the Mercedes-Benz E-Class.

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The 30th Asian Baseball Championship was held in Taiwan between 3 – 10 December, 2023.

Capital Motors, Inc. (CMI) made its appearance as a sponsor at the tournament in the newly opened Taipei Dome – with the Chinese Taipei Team taking the Silver medal behind Japan after beating the team from South Korea.

As the largest authorized dealer of Mercedes-Benz Taiwan, CMI plans on making its mark in more major sporting events in the future.

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Capital Motors recently showcased the incredible 2024 Mercedes-AMG C 63 S E PERFORMANCE at its AMG Performance Center in Kuandu.

This hybrid technological marvel offers the uncompromising combination of power, luxury and efficiency, and of racing technology with Mercedes-AMG ingenuity.

The C 63 S E PERFORMANCE is fitted with a drivetrain that gets straight to the heart of its “One man, One engine” principle where the world’s most powerful production 4-cylinder engine is paired with an intense boost from an electric motor to give it a total of 500kw (670+ hp) of output.

A smart P3 hybrid system, inspired by Formula 1 and with its battery designed in close collaboration with the AMG Formula 1 engine builders, ensures maximum torque is available almost immediately.

The result is a direct response that, with the fully variable 4MATIC+ all-wheel-drive, never fails to bring the pure AMG feeling to the road.

For Capital Motors, the debut of the Mercedes-AMG C 63 S E PERFORMANCE is all about pure emotions, and pure AMG experience that transports you from 0-100 in 3.4s.

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Mercedes-Benz owners in Taiwan have been enjoying a steadily growing number of exclusive privileges as customers of Capital Motors.

The latest of these privileges was a 7-day retreat under the stars at the famed Balanshan Hill in Nantou.

Set against a backdrop of mountains and forest, the 2023 Capital Motors Mercedes-Benz Glamping Escapade – the first of an annual series – was held in late September and proved to be a big hit for the dealership’s Mercedes-Benz owners, their families and friends.

With sumptuous charcoal BBQs, handicraft workshops, lawn and other outdoor activities, and not forgetting the luxurious glamping dome tents to rest in, the retreat was applauded by all as a wonderful time of bonding and reflection.

Leisurely onsite test drives of Mercedes-Benz models were made available throughout the duration of the retreat and exclusive AMG gifts were given as mementos of the experience.

Adding long term value to the Mercedes-Benz ownership experience of its customers and fortifying relationships through communication and events are cornerstones of the services provided by Capital Motors.

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The Kuandu Mercedes-Benz Showroom is located in the heart of the business park in Beitou District of Taipei City.

A flagship of Capital Motors, Inc.’s Taipei Branch 2 network of showrooms which covers Kuandu, Dunnan, Shilin and Hualien showrooms in eastern Taiwan, it is a full-service facility offering the best of sales and after-sales customer service and experience.

Offering the latest Mercedes-Benz models, it also has a Mercedes-AMG performance center which is located on the second floor of the energy efficient building.

While speed, convenience, seamless processes, and customer comfort are highlight points (with the exclusive customer lounge being a favourite among guests), it is the numerous and regular programs for ownership experiences and road trips and family-friendly activities that win over the customers.

​The location of the Kuandu showroom is also extremely favourable to customers: close proximity to Kuandu MRT Station, Kuandu Bridge and a popular hypermarket.

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It was a sizzling road trip along some of the most scenic routes in Taiwan.

A group of 40 AMG owners recently got to make the most of their magnificent automobiles, test their driving skills and enjoy a summer break in fantastic company.

The AMG Performance Tour by Capital Motors Inc. saw them on a memorable road adventure with a perfect ending at picturesque Sun Moon Lake that included a luxurious dinner with great wine and music at a hot spring resort.

The participants also got to check out the legendary “Red Sow” AMG on display as well as experience the new and modified C43, SL 43 and the EQE 43 and EQS 53.

All this in one of the most beautiful spots in Taiwan!

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The CMI Neihu outlet is located at the intersection of Jiuzong Road and Xinhu 3rd Road in Neihu.

As a flagship facility, it is the first outlet in Taiwan to feature green energy and smart building technology.

The workshop with 31 working bays, for example, is powered by solar energy and intelligent state of the art technology is used to automate processes to control and optimize systems and performance.

While efficiency and productivity are keywords in the design of the facility, the CMI Neihu outlet is best loved by customers for its warmth and luxurious comfort and sophisticated interior design.

Customer services and convenience are a highlight – with special rest areas featuring on the 2nd level showroom and a Mercedes-Benz Cafe and Starbucks Coffee Service area.

EV owners will also appreciate the 3 charging stations available.

Another highlight of the showroom is that it’s always the first to showcase the latest models – as well as incoming models.

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It was a great night for Capital Motors, Inc. at the 2022 Mercedes-Benz Taiwan Dealer Award Ceremony held in late May.

Winning 7 prizes, representatives of Capital Motors were understandably overjoyed for being once again recognised for their hard work and commitment.

The haul is one of their biggest and as the team proclaims: “It’s a big motivation and inspiration to strive for even greater”.

Awarded to Capital Motors were:

• Mercedes-Benz Taiwan Dealer of The Year – Taipei Branch 1
• Mercedes-Benz Taiwan Top Sales Dealer Award – Taipei Branch 1
• Mercedes-Benz Taiwan Top SSI Dealer Award – Taipei Branch 1
• Mercedes-Benz Select Top Dealer Award – Taipei Branch 1
• Mercedes-Benz Select Top Dealer Award – Taipei Branch 2
• Top Workshop Champion League – 1st place – Taipei Branch 1 (Neihu Workshop)
• MBFST Top Dealer Award – 3rd place – Chianan Branch

Our congratulations, and deep appreciation, to Capital Motors Inc.

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Conveniently located at No. 39, Sec. 2, Henan Road, Xitun District, Taichung City, the Henan facility is a breath of fresh air for Mercedes-Benz owners as well as those looking for a good-as-new Mercedes-Benz car.

Here, you’ll find a luxurious Mercedes-Benz Select showroom featuring a wide selection of certified original pre-owned models.

​For Mercedes-Benz owners, the facility offers the assurance of the best aftersales care and servicing quality.

DC charging stations also help to make the best out of every visit.

One feature of the Henan showroom and facility, however, can be found outside of it: the nearby Taichung’s largest Central Park.

The urban green spaces with fresh air and 7 major play areas for children and parents of the park have become an unexpected attraction for every trip to the workshop or showroom.

​Find out more about Capital Motors Inc.