It is possibly the most unique Mercedes-Benz showroom in Southeast Asia.

On 14 November 2022, Vietnam Star celebrated the official opening of the spectacular Mercedes-Benz Vietnam Star Hoan Kiem showroom in Hanoi.

Spanning a total area of 4,153 m2, the new showroom is a result of careful and deliberate planning to preserve the heritage of an iconic century-old building while transforming it into a state-of-the-art Mercedes-Benz showroom.

The Mercedes-Benz Vietnam Star Hoan Kiem features the Indochine facade and architecture – magnificently preserved – and incorporates the characteristics of its former grandeur of colour schemes, crafted ornamental repertoire and characteristic decorative elements.

Inside, you’ll find the high standards of a MAR2020 certified showroom – the first ever MAR2020 Mercedes-Benz showroom in the capital of Vietnam.

As John Lloyd White, CEO of Vietnam Star Automobile explained:

“The showroom brings a delicate harmony of Vietnamese tradition and culture, and the luxury, sophistication and modernity of the Mercedes-Benz brand.”

Inspired by “You Come First. Always.” brand vision, Vietnam Star has been a pioneer in creating first-class customer experiences for Mercedes-Benz aficionados in Vietnam.

This new addition to Vietnam Star’s growing network of outlets (the largest in Vietnam) is the latest example of its commitment.

Mercedes-Benz Vietnam Star Hoan Kiem – the latest technology delivered with the greatest of thought, care and respect for tradition and culture.

Find out more about Vietnam Star Automobile.