It didn’t take long since the recent opening of the renewed Han Sung Motor Cheongdam showroom for it to become a hive of activity.

The first ever ‘Salon de Maybach’ series of curated workshops, offering lifestyle and cultural contents that align with the values of the Maybach brand, was held at the dedicated Mercedes-Maybach showroom’s Executive Lounge+ in the first week of May.

The inaugural workshop, featuring a masterclass on whiskey appreciation and tasting session, was conducted by MBC journalist Seung-won Cho, a renowned author on whiskey related books.

Prior to this, attendees were given a tour of the renewed Cheongdam showroom.

Han Sung Motor has announced that more Salon de Maybach workshops are already in the works.

Ulf Ausprung, CEO of Han Sung Motor, announced, “The ‘Salon de Maybach’ at the Cheongdam showroom marks the beginning of top-quality lifestyle and cultural events exclusively for Han Sung Motor customers.”

“We plan to develop the Cheongdam showroom into a cultural space that integrates the values of the Mercedes-Maybach brand through art exhibitions and small-scale performances.”

As a unique showroom concept specialising in Mercedes-Maybach and the S-Class, it looks set to becoming a centre for enriching experiences.

Find out more about Han Sung Motor Co.