articleId = 88269
getLocale = en_US

Han Sung Motor renews partnership with Gen.G, a global e-sports company.

South Korea  |  2020-07-28
South Korea  |  2021-02-25

Esports is one of the fastest growing industries in the world. In 2019, more than 100 million viewers watched the League of Legends World Championship Grand Finals – that’s more viewers than the previous year’s Super Bowl. (Ref:

And it will be an Asian Games medal sport for the first time at Hangzhou in 2022.

But who are Esports fans? According to a survey by Mindshare NA, they are working professionals with purchasing power: 43 percent of eSports enthusiasts have an annual household income of $75,000 per year or higher and nearly one third (31%) are $90,000 or higher.

65% of fans are between the ages of 18-34 but 60% are between 25-39. (Ref:

Which is why in March 2020, Han Sung Motor established a partnership with Gen.G, a leading esports organization with headquarters in Santa Monica, Seoul and Shanghai.

Ulf Ausprung, CEO of Han Sung Motor, spoke on the alliance then: “The mutual partnership is truly going to be meaningful since it is the first such agreement with the esports industry as a domestic imported automobile dealer. As our brand gets more youthful with this momentum, we hope to give a new digitalized experience to the next generation. We see lots of synergies for potential ahead.”

After a successful year of the partnership, Han Sung Motor and Gen.G has extended the partnership for 2021.

Game on, Han Sung Motor!



partner partner