Han Sung Motor Co. on 17 February 2016 kicked off the fifth year of its corporate social responsibility program, the Dream Gream Project, which nurtures young artists. The CEO welcomed three new students to the program and declared that the main theme of the program this year will be “Design yourself,” as requested by the students themselves. The Dream Gream Project, launched in 2012 and inspired by the CEO’s passion for the arts, has rapidly become a steady fixture in the local art scene. Currently 40 students from underprivileged families are benefiting from the program every year and receive financial support for their monthly painting classes, on top of opportunities to participate in cultural activities on a regular basis until high school graduation. Through its collaboration with the Seoul Foundation for Arts and Culture, the Dream Gream project helped to beautify Seoul Joongang Market in 2014, and Guro Digital Station’s exterior as well as the neighborhood in the area last year.