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Han Sung Motor continues its immersive branding with a 3rd signature fragrance, “Passion Mystique”

South Korea  |  2020-07-28
South Korea  |  2021-06-11
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Scents can evoke powerful memories – a person, a moment in time, a place, an encounter, an emotion…

For Han Sung Motor, a scent can also forge a valuable and invisible bond with the customer.

Since launching its first fragrance in 2015 and following its success with customers, Han Sung Motor is committed to using scents as part of expressing its DNA.

“Passion Mystique” is its 3rd signature fragrance. Launched recently in May this year, it’s another collaboration between Han Sung Motor and Christopher Laudamiel, Master Perfumer for iSCENT, who also created the first 2 perfumes.

Passion Mystique was created after 7 months of development. Through the delicate mixing process of 49 eco-friendly ingredients, the fragrance is the only one of its kind in the world.

The fresh sensations of laurel blended with pungent pink pepper, and a magnificent complex formula of Haitian vetiver, Fir Balsam resin, and French blackcurrant evoke emotions of conquest, vitality and confidence. Finally, natural Oud and Amber Absolute are added to exude a luxurious and elegant scent.

The fragrance is produced in various forms so that it may be enjoyed by customers no matter where they may be. It will be presented to VIP customers and delivery gifts for customers of the new S-Class.

Customers will also experience the same scent in every Han Sung Motor showroom throughout the country.

We wish to deliver our core values of authenticity, innovative spirit and trust with Passion Mystique’s exclusive and elegant scent.” said Ulf Ausprung, CEO of Han Sung Motor.

At this difficult time, we also want to deliver joy and solace to all customers who get to experience our fragrance.”

The launch of Passion Mystique was held at the Grand Walkerhill Aston House in Seoul on 13 May, 2021.

Learn more about Han Sung Motor and our presence in South Korea.

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