SOUTH KOREA

1985

Business Established

12

Cities

51

Outlets

37K

New Cars Sold

2,300+

Employees

for the year ended 31 Dec 2019

map

Cities in South Korea where LSH Auto International has sales and services outlets

lsh

Regional Head Office

414 Dosan-daero, Gangnam-gu
Seoul 06062
Korea

VISIT HAN SUNG MOTOR CO. VISIT HAN SUNG MOTOR CO.

Cities in South Korea where LSH Auto International has sales and services outlets

With more than 34 years of excellence and brand heritage, our business in South Korea is one of the leading luxury auto dealer groups, one of the largest Mercedes-Benz Cars dealer groups, and one of the largest dealer groups by revenue in the market. We are a pioneer for luxury auto customers, operating at the forefront of the sector in South Korea. The business is represented via local corporate entities Han Sung Motor Co., Han Sung Motors Ltd. and Star Motor Co.

The business comprises a total of 51 outlets across 12 major cities. Approximately 37,000 new cars and 6,800 used cars were sold in 2019, representing a significant year-on-year growth.

As one of the first Mercedes-Benz dealerships in South Korea, our heritage extends back several decades; starting with the establishment of our presence in Seoul (1985-1988), Busan (1998), Daejeon (1999), Incheon (2000) and Suwon (2004). We were the first Mercedes-Benz dealership in each of these cities, thereby establishing our first-mover advantage in these key Korean cities and across the country.

Supported by over 2,300 employees, our business in South Korea offers the full spectrum of luxury automotive products and services to our customers, including:

  • New cars (Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach)
  • Certified pre-owned cars (Mercedes-Benz certified)
  • After-sales services (including repairs, maintenance, bodywork and paint)
  • Auto financing and leasing services (in partnership with Mercedes-Benz, banks and other institutions)
  • Han Sung Motor Exclusive Extended Warranty services
  • The Mercedes Café in Cheongdam, Seoul

Our unwavering commitment to excellence, customer service and industry leadership has earned us a number of distinguished awards and industry rankings in South Korea.

  • Prime Minister Award by Korean National Quality Award (2017)
  • Chosun Ilbo’s Best CEO Award (2017)
  • Mercedes-Benz Korea Award, Dealership of the Year – Suwon Dealership (2016) and Seocho Dealership (2015)
  • Consumer Insight’s #1 Mercedes-Benz Dealer in Korea (2016)
  • Presidential Award by Korean National Quality Award (2014)

We are also a front-runner in embracing innovative and responsible business practices, including corporate social responsibility initiatives to promote long-term sustainability; and state-of-the-art facilities such as the flagship Cheongdam in Seoul, Mercedes-Benz’s first digital showroom worldwide as well as our leading digital and social media platforms.

OUR NETWORK PRESENCE IN SOUTH KOREA