GERMANY

2015

LSH Enters Germany

7

Cities

22

Outlets

8,000+

New Cars Sold

1,700+

Employees

for the year ended 31 Dec 2019

map

Cities in Germany where LSH Auto International has sales and services outlets

lsh

Regional Head Office

TRIAS-Gebäude
Martin-Luther-Ring 12
D-04109 Leipzig
Germany

VISIT STERN AUTO VISIT STERN AUTO

Cities in Germany where LSH Auto International has sales and services outlets

Stern Auto has a strong presence in East Germany with network coverage of 22 Mercedes-Benz outlets across seven cities: Erfurt, Leipzig, Dresden, Magdeburg, Potsdam, Rostock and Schwerin. In these markets, we are represented by corporate entities Russ & Janot GmbH, Stern Auto GmbH and Sternagel GmbH.

Our Germany business started in January 2015, following LSH Auto International’s successful acquisition of three outlets from Daimler AG. A subsequent acquisition of 15 outlets was completed in July 2016. Four more outlets were acquired in the first half of 2018, further bolstering the already-strong presence of Stern Auto.

In 2019, Stern Auto sold over 8,000 new cars and over 12,600 used cars.

Supported by over 1,700 employees, Stern Auto Holding GmbH offers the full spectrum of luxury auto products and services to our customers, including:

  • New and certified pre-owned cars (Mercedes-Benz, Mercedes-AMG, smart)
  • Commercial vehicles (new and certified pre-owned vans and FUSO trucks)
  • Car parts and accessories
  • After-sales services (including repairs, maintenance, bodywork and paint)
  • Auto financing, leasing and insurance services
  • Rental business for trucks (CharterWay), Vans (VanRental) and passenger vehicles (MB-Rent)

Our unwavering commitment to excellence, customer service and industry leadership has earned us a number of distinguished awards and industry rankings in Germany.

  • Mercedes-Benz Marketing Award Germany, 3rd place (2017)
  • Federal Education Award of the German Motor Vehicle Industry, 2nd place and further awards (2012-2015)
  • Mercedes-Benz Sales and Service Awards, various recognitions (2012-2017)

Stern Auto is committed to continuing to grow and expand our excellent market position in the home of Daimler, which is also the largest and most important sales market for premium vehicles in Europe.

OUR NETWORK PRESENCE IN GERMANY