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LSH Auto UK helps to inspire the next generation of talent.

United Kingdom  |  2020-07-28
United Kingdom  |  2021-02-09

LSH Auto UK, with eight Mercedes-Benz dealerships across the Midlands and the North-West, partnered with the Birmingham School of Architecture and Design to organize a Concept Design Competition its students.

In order to provide the students with an insight into the real-world use of their studies and to provide the opportunity for them to engage in a hypothetical live project with a real client with very high standards, LSH Auto UK brought in their expert partners from 24twelve and Ten Design to create the brief and to help judge the competition.

Martyn Webb, Managing Director, LSH Auto UK, said: “We have two of the most impressive Mercedes-Benz dealerships in the UK in our flagship sites, Mercedes-Benz of Erdington and Mercedes-Benz of Stockport. We are lucky enough to work with the best interior designers in the business so it’s fantastic to be able to bring some of that expertise and share it, to inspire the next generation of talent.”

Luke Reynolds and his team mates Gergana Ivanova, Wictoria Glowczewska and Pooja Halai, 4A studios, won the competition which required them to create a new concept design for the interior of a Mercedes-Benz dealership of the future.

To read more about the competition and the reactions of the experts, please visit:



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