Featured Showroom: Korea’s first Mercedes-AMG Brand Center
Korea’s first Mercedes-AMG Brand Center, “AMG Seoul” was officially opened on 9 September, 2021. Located at 840 Unju-ro, Gangnam-gu, Seoul, AMG Seoul is dedicated to Mercedes-AMG with a goal to provide visitors with first-hand experience of Mercedes-AMG’s “DNA” and priority services for AMG customers. Although open to all, registration and reservation is required for a visit to AMG Seoul. And for good reasons. Visitors will be accompanied by a Germany trained “AMG Expert” to ensure they get the most out of the visit – from information and consultation to test driving. It’s a part of the high-level concierge service that customers can look forward to. For AMG customers, the venue is an AMG paradise. Accessories, collectibles and special editions of AMG like the “AMG Seoul Edition” which is shown for the first time at AMG Seoul, as well as unique colours and options that are not yet available in the country will be offered. All AMG-related services, not to mention a dedicated AMG service team, in one exclusively designed venue. For those who still need a little nudge, AMG Seoul is a sensory experience playground with the tire-shaped AMG Sound Counter that lets customer experience the sensation of being on a race track. There’s also the Racing Simulator for customers to experience exciting racing spirit and test their “dynamic” driving skills. Finally, there’s the AMG One Display where you can customize your very own AMG model through Asia’s first cutting-edge touchscreen media display.
