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History

A STORY OF LONG-TERM GROWTH

LSH Auto has a rich history and heritage in numerous markets, starting in Taiwan Region where the first Capital Motors, Inc. showroom was opened in Taipei in 1969.

Since then, we have gradually expanded our reach to Taichung (1975), Kaohsiung (1976), Tainan (1987), Taoyuan (1987), and Hualien (2010).

Our South Korea business was launched in Seoul in 1985, and we later established dealerships in major cities such as Busan (1998), Daejeon (1999), Incheon (2000), Suwon (2004), Seongnam (2007), Ulsan (2011), Wonju (2012), Sooncheon (2015), Ansung (2016), Chooncheon (2018), and Yongin (2018).

Our journey into Chinese Mainland began in Shanghai in 1993, when we established the nation’s first Mercedes-Benz dealership. As of 2022, our operations in Chinese Mainland cover 87 cities with 223 outlets.

Building on our sound foundation in these markets, LSH Auto has also expanded into the wider Asia-Pacific region and Europe.

We entered the Vietnam market via organic expansion in 2005 and introduced LSH Auto to Germany (2015), Australia (2015), and the United Kingdom (2016).

START
1960s
1969
future
Taiwan Region
  • The first Capital Motors Inc. showroom began operations in Taipei
1970s
1975
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Taiwan Region
  • Mercedes-Benz operations expanded to Taichung
1976
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Taiwan Region
  • Mercedes-Benz dealership operations expanded to Kaohsiung
1980s
1985
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South Korea
  • Mercedes-Benz dealership operations began in Seoul
1987
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Taiwan Region
  • Mercedes-Benz dealership operations expanded to Tainan
1990s
1993
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Chinese Mainland
  • LSH Auto China started operations in Chinese Mainland in Shanghai.
1994
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Chinese Mainland
  • We established our first outlet in the capital city, Beijing.
1998
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South Korea
  • Mercedes-Benz dealership operations expanded to Busan
1999
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Chinese Mainland
  • Chinese Mainland’s first-ever Mercedes-Benz Autohaus (Shanghai Dongchi) established in Shanghai
2000s
2000
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South Korea
  • Mercedes-Benz operations expanded to Incheon
2004
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South Korea
  • Mercedes-Benz operations reached Suwon (2004)
2010s
2010
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Chinese Mainland
  • LSH Auto China officially ranked amongst the Top Five Dealer Groups by the China Automobile Dealers Association
2012
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Chinese Mainland
  • Opened the world-first AMG Showroom in Beijing
  • Mercedes-Benz outlets in Chinese Mainland exceeded 100
2013
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Chinese Mainland
  • The first LSH Auto Center was launched in Beijing, comprising a full-fledged 4S dealership and Body & Paint Center
2015
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Germany
  • Expanded into Germany via acquisitions in Erfurt, Arnstadt and Weimar, extending our footprint beyond Asia
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Australia
  • Acquired Mercedes-Benz outlets to enter Australia across Sydney and Brisbane
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Chinese Mainland
  • Annual new car sales exceeded 100,000 units for the first time
2016
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UK
  • Expanded into the UK by acquiring Mercedes-Benz dealerships in Manchester and Birmingham
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Germany
  • Further growth of German business via acquisition of Mercedes-Benz dealerships in Leipzig, Dresden, Magdeburg, Rostock and Schwerin
2017
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Australia
  • Opened the world’s first fully-integrated stand-alone AMG Performance Centre in Sydney
  • Further expansion into Australia with Mercedes-Benz dealerships in Melbourne
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South Korea
  • First digitalised showroom launched in Seoul, exclusively showcasing Mercedes-Benz S-Class, Mercedes-AMG and Mercedes-Maybach
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UK
  • The UK’s first dedicated Mercedes-AMG suite opened in Birmingham
2018
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Chinese Mainland
  • The first ever MAR2020 Showroom in Chinese Mainland (LSH Beijing Star) was launched
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Chinese Mainland
  • The 30th LSH Auto Hope School In Chinese Mainland Inaugurated
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Chinese Mainland
  • LSH Auto opens Chinese Mainland’s first AMG Brand Centre in Beijing
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Germany
  • Added four new outlets in Eastern Germany through Sternagel acquisitions
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South Korea
  • Han Sung Motor Co. opened two new locations – its 9th AMG Performance Centre and the Wonju Showroom
2019
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Chinese Mainland
  • The first LSH Used Car Center was officially established in Dalian
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Australia
  • LSH Auto Australia opened the Southern Hemisphere’s largest Mercedes-Benz dealership at LSH Group’s Breakfast Creek Wharf luxury retail development in Brisbane
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United Kingdom
  • LSH Auto UK launched one of Europe’s largest Mercedes-Benz dealerships in Stockport
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United Kingdom
  • Mercedes-Benz of Erdington opened as LSH Auto UK’s largest Mercedes-Benz approved used car dealership
2020s
2020
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Chinese Mainland
  • LSH Auto China opened four outlets in Shandong, Hebei and Henan
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South Korea
  • Reopening of the fully rebuilt Yongdap Service Center, the first Mercedes-Benz Service Center in S Korea
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Taiwan Region
  • Capital Motors Inc. opened showroom in Dun-Hua South Road, Taipei
future
United Kingdom
  • LSH Auto UK‘s Mercedes-Benz of Manchester Central reopened as the Used Car Centre of Excellence
future
Vietnam
  • Opened the first MAR2020 Mercedes-Benz showroom in Vietnam, located in Binh Duong, that was styled and built according to the marque’s latest design
2021
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South Korea
  • Korea's first Mercedes-AMG Brand Center, "AMG Seoul" was officially opened
future
Taiwan Region
  • Neihu flagship began operations as one of the largest Mercedes-Benz facilities in Taiwan Region
future
Australia
  • LSH Auto Australia rolls out exclusive Pre-Owned Vehicle program with opening of dedicated showroom and display
2022
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Chinese Mainland
  • LSH Auto China launches the world’s first Maybach Atelier in Shanghai
  • LSH Auto China teams up with the renewed smart brand to establish a network that includes 4 cities and 18 service outlets
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The Third Party Website is linked for convenience only and such link does not indicate any endorsement, recommendation or approval by LSH Auto of such Third Party Website or the product/service provided in such Third Party Website. LSH Auto has not reviewed and accepts no liability in respect of any information contained on any such Third Party Website. Unless required by laws or expressly stated in this website, users of this website shall not take any of the information contained in this website as being advice or recommendation of LSH Auto and should not be relied on as the basis for any decision or action. Such information is provided on “as is” basis without warranties of any kind. Under no circumstances should the use of such information or this website be construed as granting a licence or right to use any of the intellectual property rights displayed or embedded in such information or this website for any purpose. No person shall create or establish a hypertext link to this website without the prior written permission of LSH Auto. All matters relating to users’ access to and use of such information or this website shall be governed by the laws of the Hong Kong Special Administrative Region of the People’s Republic of China.

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